SplashPlay Announces New Distribution Agreement
with Young’s Market Company
Mission Viejo, Calif., January 27, 2014
SplashPlay, Inc. announced today a new distribution agreement with Young’s Market Company, one of the nation’s largest distributors of fine wines and spirits, making deliveries to over 20,000 accounts throughout California. SplashPlay expects that distribution through Young’s Market Company will place its glassware and game platform in thousands of restaurants and bars and quickly advance its mission to redefine location-based mobile gaming, marketing and membership development.
SplashPlay Co-Founder Thomas Banks, said “Young’s Market Company’s 125-year presence in serving the restaurant and bar community in California makes them the perfect partner for SplashPlay and will put SplashPlay’s value proposition in front of thousands of bars and restaurants. We believe that statewide distribution in California will quickly make SplashPlay the most prominent location-based gaming and marketing platform in bars and restaurants in California, reaching upwards of 200 Million patron exposures monthly by June.”
“Our relationship with Young’s Market began serendipitously through a connection on LinkedIn”, said Thomas Banks, Co-Founder of SplashPlay, Inc. “Young’s Market generously accepted my invitation for a short GoToMeeting webcast. After fifteen minutes, a synergy was recognized between our two companies and a face-to-face discussion was on the calendar within a week,” added Banks.
“SplashPlay’s mobile gaming technology, deployed through restaurants and bars nationwide, places an advertiser’s brand front-and-center before millions of adults every month providing brand exposure time in excess of 45 minutes each -- no other vehicle comes close to SplashPlay,” said Banks. “Additionally, unique to SplashPlay is the fact our game participants are actively engaged in commerce who are ready, willing and capable of making purchase decisions,” added Banks.
SplashPlay’s game platform is a fresh and innovative alternative to conventional app stores. SplashPlay delivers its social/local/mobile gaming experience in real-time directly to the player’s smart device while providing restaurants and bars valuable benefits including patron entertainment, loyalty programs, consumer direct promotions and American made glassware -- all free of charge.
About SplashPlay, Inc.
SplashPlay, Inc. is a California based social, local, mobile gaming platform providing advertisers, sponsors, and products the opportunity to distribute their messages directly and interactively to the restaurant and bar community. SplashPlay, Inc.’s corporate offices are in Mission Viejo, CA.
About Young’s Market Company
Young’s Market Company is one of the nation’s largest distributors of fine wines and spirits with operations in California, Hawaii, Arizona, Oregon, Washington, Alaska, Idaho, Utah, Montana, and Wyoming.
SPLASHPLAY AND WINCUP TEAM UP TO GAMIFY THE FOAM CUP
Mission Viejo, Calif., February 4, 2013
SplashPlay, Inc. announced today a distribution agreement has been entered into with WinCup, the second largest producer of foam cups in the U.S., delivering billions of cups annually to the nation’s restaurants, convenience stores and consumers.
“Our relationship with WinCup marks a milestone in SplashPlay’s social/local/mobile gaming strategy”, said Steve Dafnis, Co-Founder of SplashPlay, Inc.
"WinCup joins us at a unique time for SplashPlay — as we advance our mission to redefine location-based mobile marketing and membership development proactively rather than relying on the random nature of viral market development," said Dafnis. "WinCup’s well established presence in the disposable drink ware industry represents the perfect SplashPlay partner. Together, SplashPlay will quickly become the most prominent presence nationwide reaching upwards of one billion mobile consumers annually," added Dafnis.
"SplashPlay offers a win-win for WinCup, its distribution partners, and consumers. Through the alliance with SplashPlay, WinCup enjoys the opportunity to deliver innovative, differentiated disposable drink ware incorporating SplashPlay’s unique and fun social mobile gaming platform. This will be another terrific value-added promotional vehicle for our customers" said Mark Miranda, Wincup's Director of Marketing.
About SplashPlay, Inc.
SplashPlay, Inc. is California based direct response mobile marketing company providing advertisers and sponsors the opportunity to distribute their messages directly and interactively to the dining community. SplashPlay, Inc.’s corporate offices are in Mission Viejo, CA.
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